Working in partnership with Roehampton Students' Union we designed and developed an iPhone app which drives traffic toward their website.
Rather than packing in static content which is already available on the responsive website (as many SU apps do) we decided to focus on the core aim of increasing student engagement by promoting and distributing the union's existing content in an interesting way. Since it's launch in mid-September 2014 the app has been extremely successful, generating hundreds of additional visits to the website.
Alongside the iPhone app we created a custom content management system so that RSU staff can easily update the articles. The system, based on Ruby-on-Rails then delivers an API for the app to update its content.