Our design sprint process
In five days we define, prototype and test a new idea. Used for both incremental and radical innovations, either a new feature or core product concept can be quickly validated saving time and money.
We have found that sprints are ideal for learning fast, making rapid improvements and weaving your team's previous learning into the improved design.
Defining the problem
We invite you to an all-day UX workshop investigating the problem, users and research conducted thus far. We generate potential solutions together and select the one that can deliver the biggest impact in the most resource-efficient way. This idea is then carried forward into the rest of the sprint.
- Create user personas and research parallel products.
- Outline the problem, generate potential solutions and define sprint goals.
Mapping a solution
We map the path people will take as they navigate through the product, generating multiple concepts and iterating on the most promising solutions. We then begin to convert these into wireframes. At this stage we're still focused on generating numerous potential solutions.
- Map user flows and whiteboard basic wireframe concepts.
- Organise Day 4's user testing sessions.
Wireframing and prototype creation
Now we focus on refinement, distilling numerous solutions down into the most promising ones; only the strongest ideas survive this far. We then create interactive prototypes for the solutions we wish to test with users of your product.
- Develop both paper and digital wireframes.
- Create a clickable prototype ready for testing.
Testing the idea
We test the concepts with users who match the personas defined on Day 1. Today is all about gathering feedback, firstly testing to see if users want to engage with the concept and secondly whether they're comfortable interacting with it in the way that it's been designed.
- Test the wireframe prototypes with up to 5 users.
- Make improvements to the user flow.
Results analysis and write-up
We then review our user feedback and convert this into improvement recommendations. We provide practical advice that can be incorporated into the existing product, or used to inform future prototypes for the next round of testing, presented in a written report.
- Analyse the test results.
- Process results and compile them into a report.
Here’s an example of a design sprint we worked on for harleytherapy.com; who offer in-person therapy in and around London, as well as Skype sessions to patients across the globe.
In 5 days, we delivered a production-ready prototype for a new management system that integrates with their current web platform, allowing therapists to better manage their schedule, clients and reports.View full case study
Since the concept was introduced by Google Ventures back in 2016, design sprints have become standard practice in product development.
Design sprints reduce the time it takes to launch a product, encourage innovation and most importantly reduce both cost and risk; any and all assumptions are validated within the sprint, which means encountering any design flaws before building and shipping the product.
Has this sparked your interest?
Design sprints can help a company or organisation of any size, to refine and evaluate a new product they want releasing. If you like what you’ve read so far, get in touch with James, one of our firstname.lastname@example.org