The Growing Coaches

Connecting new executive coaches with their first clients

The Growing Coaches' EdTech platform homepage Edtech platform profile component


The Growing Coaches Edtech platform aims to match and connect student coaches and businesses who are looking to develop their employees.

The Growing Coaches approached Inktrap with an idea, looking to create a brand and launch a platform for it. Our agency was chosen because of our experience working with startups and scaleups, working with companies who need a helping hand to get off the ground.


  • Education

What we did

Branding, UX/UI design, front-end development, back-end development

Wireframe design for the Edtech platform
A simple platform, presenting the users with only the information they need


The project was split into two parts, the first being a two-week sprint that focused on the design of the platform and the look and feel of the brand. The second was the build of the platform.

Over the course of the project we worked closely with The Growing Coaches and their users to ensure that what we were designing not only aligned with their vision but also worked for the coaches and coachees. We did this through UX workshops, user interviews, calls and meetups.

Profile page on the EdTech platform
Font, colour scheme and icon design
The EdTech platform flow

Blog page design
A repertoire of knowledge and insight for coaches and coachees


Over the course of the 3-month project, we had successfully run UX workshops with The Growing Coaches team. We also ran user testing sessions to ensure our prototypes worked for our intended users. Through testing we were then able to iterate and improve on the product, creating a development-ready UI mockup.

These developer hand off files also included responsive product design, which meant our build catered perfectly to multiple device sizes. Ultimately we created a cohesive brand that told the story of The Growing Coaches.

Walkthrough of the user onboarding process
Session log digital design
Information card design
Testimonial slider design


Mobile designs for the EdTech platform
Mobile responsive digital product for coachees and coaches on the move

Utilizing sprints allow us to get the MVP launched as quickly as possible so that The Growing Coaches could start onboarding cohorts and businesses to the platform. With this approach, it gives us two things, time and insight. Time to work with The Growing Coaches to implement new features, and more insight in knowing what features our real-life users want and need.

We continue our relationship with The Growing Coaches on a retainer basis and can't wait to see what the platform becomes!

Idea to build

MVP design and build completed in under three months.

Algorithm-based tech

We built The Growing Coaches with an algorithm to match users skills, availability and location.

2 week sprint

We used our two week sprint approach, including a client UX workshop to ensure a successful design and build process.


The Inktrap team's individual and collective attitude has been exceptional. They share informed opinions in a thought provoking way, are not afraid to challenge my view, think creatively and pragmatically about how to solve challenges, and deliver swiftly and to a high standard.

Paul Emslie Founder, The Growing Coaches

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