Reinventing the world’s TV rights digital marketplace
We worked with TRX on multiple UI and UX projects, including an email campaign tool, an improved negotiation experience and a mobile app to find programme availability.
- UI and UX design
- Multiple design sprints
- App design
Improving the platform experience
Our work with TRX initially focused on UX design for their web-based TV rights negotiation platform. The product had grown over the previous few years and TRX was looking to offer a more personal service. We worked with TRX to revisit existing user flows and improve the experience for both buyers and sellers.
Updating the look and feel
After making valuable improvements to the TRX rights platform we set to work repositioning the TRX identity. This involved stripping back the identity to a single brighter colour and developing a new visual style for the company. With an updated identity we redesigned the public facing website and email campaigns to get maximum value from the new modernised look.
Negotiation on the move
Our next project had us looking at a new product, a native iOS and Android app for TV rights executives. After gaining insights from current users we found that buyers and sellers on the move needed to able to check rights information quickly and easily before and during their meetings. Using our sprint process we took the concept from idea to high fidelity prototype in only two weeks, and then supported the development team for the implementation.